vanity size v.
- R.K., via e-mail
A The reason is that the ready-to-wear industry cheats and the pattern industry doesn't. The North American pattern brands all adhere to a sizing standard set many years ago, while in the women's apparel industry "vanity sizing" has become a huge selling tool. In general, the pricier the clothes, the smaller the sizes must read; sadly, this silliness is proven to sell clothes.
"'Vanity sizing' makes you a 10," The Toronto Star, August 29, 2002
Anne V. Hull, "Shoe styles of the rich & famous," St. Petersburg Times, January 13, 1988
Size inflation has become especially common for pricier garb, she says, because it provides a flattering reason to pay more.
David Jacobson, "Americans Keep on Getting Heavier," Chicago Sun-Times, October 2, 1994