word of post
n. Gossip and news spread by online posts, particularly via social media or blogs. Also: word-of-post.

Example Citations:
We've known for years that word-of-mouth marketing has been partially co-opted by word-of-post, but the power of that lesson continues to impress when words like Grey (as in Fifty Shades) cease to instantly invoke Goose, sky or sweaters.
—Michael Humphrey, "Learning From 'Fifty Shades of Grey,' Avon Books And Facebook Tap Social Romance Market," Forbes, October 16, 2012

A small business that doesn't exist on social media sites can never take advantage of free word-of-mouth (or in this case, word-of-post) advertising that social media provide — advertising that's completely free and very, very effective.
—"Small Business Can Stay Competitive in Social Media," Wiki Law School, January 10, 2012

Earliest Citation:
How did you find out about this game, Recruitment thread/word of post/seeing the RPG OOC/IC thread?
—BnKRPG, "The "World of Heroes" DC RPG Season IV Signup/OOC Thread," SuperHeroHype, January 3, 2006

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