"He carries a black computer bag stitched with a company name, has tightly cropped hair, wears tiny black glasses and frequently talks into a mobile phone about a double-chip switching router. Everyone has met him: he is a yettie, a Young, Entrepreneurial, Tech-based Twenty-something, and can be found tapping into his Psion while sipping a vodka and cranberry in a bar near you."
—Rupert Steiner, "Enter the abominable yettie," Sunday Times (London), February 13, 2000